Derek & Tina Thompson approached the Beyond Mentoring Programme to look for assistance to further Market their website which is targetted at Coeliacs living anywhere on the island of Ireland.

A person suffering from Coeliac Disease cannot eat food made from or derived from Wheat, Barley, Rye or Oats and the Gluten Free Ireland site is designed to help Coeliacs find suitable “Coeliac Friendly” restaurants, cafes, B & B’s, guest houses, hotels etc when travelling around Ireland.
 

After Derek and Tina filled in a Mentoring Form, Beyond assessed their needs and put them in touch with Beyond Mentor, Charles Fulton, from Fulton Advertising.

Charles reviewed the Gluten Free Ireland web site and suggested a number of subtle changes which helped to make the Web Site more specific to the target market.

Other suggestions were made in relation to Pricing Policy, Payment methods, Product enhancements and Facebook policies. Approved Beyond mentor, Charles was also used as a “sounding board” in connection with new ideas they had thought about developing. The feedback helped them avoid making some mistakes but also gave them confidence to go ahead with other ideas!

Since undertaking mentoring through the Beyond Programme, Gluten Free Ireland has launched a series of Press Releases, featured in radio interviews, entered into discussions with an important food magazine and had talks with a major hotel chain. In addition to Beyond mentoring Gluten Free Ireland has signed up to Beyond business groups relevant to its sector through the Beyond website (www.beyondni.co.uk) and have attended Beyond events/networking coffee clubs.

Beyond members Derek and Tina are inviting those with Coeliac disease or Venues catering for Coeliacs to check out their web site – www.glutenfreeireland.com and either make use of the site when eating out or tell Derek & Tina about your business and they can add you into their database as “Coeliac Friendly”.